Basic Principles of Management: [10]
Introduction of Management, Evolution of Management Theories, Introduction of basic Management functions (Planning, Organization, Leading and Controlling), Planning: Decision Making, Strategic and Short Term Planning, Advantages of Planning, Organizing: Organizational Departments, Organizational Design and Organizational Structure, Leading: Leadership styles and various leadership models, Communication, Controlling: Methods of Effective control concept of Quality Management, Basics of Inventory Management.
Organisational Behaviour: [4]
Motivation-Maslow’s theory, Herzberg’s theory, Three Need Theory, Group Behavior
Pharmaceutical Marketing: [12]
Introduction to Pharmaceutical Marketing, Organization of Marketing department, Market Research, Market information system, Market Segmentation, Pricing Policies, Channels of Distributions, Advertising, Sales
Promotion (With Specific Reference to Pharmaceutical Industries), Study of Marketing Strategies of Major Player in Indian Pharmaceutical Industry.
Salesmanship: [6]
Sales Force Management: Recruiting and Selecting Sales Personnel, Motivating and Compensating Sales Personal, the sales budget, Quotas, Sales Territories, Sales control and Cost Analysis, The Effective sales executive.
Accountancy for Pharmacist: [9]
Principles of Accountancy: ledger posting and book entries, preparation of trial Balance, columns of cash book, Bank reconciliation statement, rectification of Errors, profits and loss account, balance sheet, purchase keeping and pricing of Stocks, treatment of cheques, bills of exchange, promissory notes and
hundies, documentary bills. (Preliminary idea)
Economics and Foreign Trade: [5]
Principles of economics with special reference to the laws of demand and Supply, demand schedule demand curves, WTO, Briefing about new EXIM policy of Government of India with special reference to
Pharmaceutical Industry, Export-Import Procedure.
Industrial sociology: [2]
Meaning types role of industry in national development. Problems of Librelisation and Globalisation w.r.t pharmaceutical industry. History of labour movement in India problems of trade unions in India (collective bargaining industrial disputes, causes and remedies), labour welfare.
Books Recommended :
1. Principles of Accountancy - S.P.Gupta
2. Principles of Accountancy - M.C.Shukla
3. Marketing Management – Rajan Saxena
4. Marketing Management - Kotler
5. Principles & Practice of Management - L.M.Prasad
6. Principals of Management - Stoner
7. Current Documents Related to EXIM Policy, WTO etc.
